| EVOCITY™ Internet Engineering
fills a unique niche in the website development market. Our
staff is skilled at website design and deployment. Beyond that, we
offer database programming, graphic arts, market research and transaction
processing. This rare combination is the diversified talent required
to create exciting, useful websites. |
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Knowing every customer has different needs, we at Evocity take
time to understand each business operation.
Please take a few moments to review the steps involved in developing
a successful presence on the internet:
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| THE PURPOSE: What do you want your site
to do? |
So many businesses are pressured to "get
on the 'net," but they haven't clearly defined their goals.
Taking time to research everything a website can do usually falls behind
"real time" customer service, payroll or just keeping the bills
paid. No problem - we're here to help by gathering information about
your business and defining the goals that your site should portray to
the intended audience.
What can your site do? Any number of things,
be it expanding your customer base, keep existing customers coming back,
publishing a monthly newsletter or an e-commerce solution. We'll
discuss your needs in detail, answering questions and explaining internet
technology in terms you understand.
FINDING
A HOME: Hosting and Domain Names
Somewhere in cyberspace, every website is stored away on a computer waiting
for your customers to visit. Instead of buying the hardware, software
and high-speed internet connections, it is far more affordable for smaller
businesses to pay someone "rent" and host the site with a company
specializing in web server services.
Evocity has developed a relationship with Datapipe,
a reliable, affordable hosting company. We offer assistance in acquiring
and managing your website domain name (those www.somethings) at a affordable
price.
DESIGNING THE SITE: Getting it right
EVOCITY staff members are downright web junkies.
We've seen what works and what doesn't through extensive research.
The best sites are professionally designed, concise and without the frills
that take forever to download.
A website is important to the way the public
perceives your business. A cumbersome, boring website is not conducive
to return visits. A site that is constantly updated brings customers
back again and again. We design simple and attractive, eye-pleasing
websites and constantly research new ways to make our sites better.
GETTING
THE WORD OUT: Search Engines & Marketing
Places like Yahoo and Google help web surfers
find sites of interest. Evocity knows how to get your site listed
on these search engines by posting your information and by embedding special
"meta tags" within the web pages. These tags are keywords
that are read by the various search engines to determine ranking and match
possibilities.
Once your site is ready, tell everyone!
Add the website address to your business cards, stationery and invoices.
Actively inform your current customers that they can now reach you via
e-mail. It's up to you to deliver prompt responses and the quality
of service demanded by your new, informed customers.
KEEPING
IT FRESH: Research & Renew
Just like the need to remodel an office or store,
a website requires updating to keep up with changing customer demands.
EVOCITY is here to provide periodical or scheduled updates to newsletters,
pricing information and specials. Give customers a reason to bookmark
your site as a favorite place and they'll come back often.
As each site visit occurs, details of that visit
are stored and later harvested by statistical analysis software.
We'll know where your visitors come from, what they visit and which parts
of your website are attractive. This information is crucial when
deciding where to invest additional time and effort.
| Contact Us
for more information. |
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